Sponsor: General Mills Sales, Inc., One General Mills Boulevard, Minneapolis, MN 55440 (“General Mills” or “Sponsor”).


1. How to Enter:  The Sweepstakes (the “Sweepstakes”) starts at 12:00 A.M. Central Time (CT) on October 31, 2016 and ends at 11:59 P.M. CT on November 27, 2016 (the “Sweepstakes Period”). During the Sweepstakes Period, there will be four (4) entry periods (each, a “Weekly Entry Period”) as detailed in the Sweepstakes Weekly Entry Period table below. To enter the Sweepstakes, use your web-enabled mobile device with a camera, and launch the Instagram application and follow @tablespoon, if you are not a follower already.  You can search for “tablespoon” in the Instagram application or visit in an internet browser to locate and follow @tablespoon.  Before entering the Sweepstakes, the “Photos Are Private” option in your Instagram account settings must be set to “OFF”. Then, post a photo on Instagram showing your favorite fall recipes from and include the hashtag #tbspsweepstakes to receive one (1) entry (the “Entry”).  An Instagram account is required to enter using this Sweepstakes Entry Method and is available for free at  All terms and conditions of apply. You must have a data service plan with your wireless service provider or wireless internet service for your web-enabled mobile device and a device that supports the Instagram application to enter. By entering this Sweepstakes, you understand that data rates may apply.  See your wireless provider for pricing plan details and mobile device capabilities.  Limit one (1) entry per person during the Sweepstakes Entry Period. 


   Sweepstakes Weekly Entry Period Table

Weekly Entry Period #

Start Date

(all start at 12:00am CT)

End Date

(all end at 11:59pm CT)

Prize Drawing Date


October 31, 2016

November 6, 2016

November 7, 2016


November 7, 2016

November 13, 2016

November 14, 2016


November 14, 2016

November 20, 2016

November 21, 2016


November 21, 2016

November 27, 2016

November 28, 2016


All Entries must comply with the following Entry requirements, as determined by Sponsor and Administrator in their sole discretion, to be considered an eligible Entry:


  1. The Entry must include a photo of your favorite fall recipe from and the hashtag #tbspsweepstakes.
  2. The Entry may not contain any content that is lewd, obscene, sexually explicit, pornographic or contains nudity, disparaging, defamatory, derogatory toward any ethnic, racial, gender, religious, professional or age group, libelous, obscene, or that otherwise contains inappropriate content or objectionable material as determined by Sponsor in its sole and unfettered discretion. 
  3. The Entry must not promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), promote any activities that may appear unsafe or dangerous or promote any particular political agenda or message.  However, entries containing a photo of a recipe that include a small amount of alcohol as an ingredient would be considered an eligible entry.
  4. The Entry must not defame, misrepresent or contain disparaging remarks about Sponsor, other people or companies.
  5. The Entry must be your original work, created solely by you, and must not infringe the copyright, trademark, privacy, publicity, or other intellectual rights of any person or entity, including, without limitation, copyrighted materials owned by others other than (including photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media).
  6. If individuals are included in your photo, you must provide all signed releases and consents necessary (if requested by Sponsor) to permit the exhibition and use of the Entry by Sponsor as set forth in these Official Rules.  If any person appearing in your Entry is under the age of majority in his/her state, the signature of a parent or legal guardian is required on the release (if requested by Sponsor).
  7. The Entry must not contain any personally identifiable information such as license plate numbers, personal names, e-mail addresses or street addresses.
  8. The Entry must not contain the likeness of any person without the consent of the person whose likeness is included in the Entry.
  9. The Entry may not identify any commercial content, including, without limitation, any trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others other than that found at, which must be used in compliance with these Official Rules.
  10. The Entry must not contain materials embodying the names, likenesses, voices, or other indicia identifying any celebrities.
  11. The Entry must not communicate messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate.
  12. The Entry must not violate any law.
  13. The Entry may not have been previously submitted for any other promotion, published and may not have won previous awards.

By submitting your Entry, you agree that your Entry conforms to these Official Rules and that Sponsor, in its sole discretion, may disqualify your Entry for any reason at any time, including if it determines, in its sole discretion, that your Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor, in its sole discretion.  In addition, and although Sponsor is under no obligation to re-post or feature your Entry, you hereby grant permission for the Entry to be featured on or tablespoon social media sites, and within other promotions and/or advertisements without prior approval, consent or compensation to you or any third party and within any time frame. You agree that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties.  Released Parties do not guarantee the posting or featuring of any Entry and reserve the right to remove any posted or featured Entry at any time and/or for any reason.  By submitting your Entry, you accept all Sweepstakes rules and agree to be bound by the decisions of the Sponsor, which will be final. You agree that you will not use the Entry for anything other than personal use after Entry submission, including no use of the Entry for commercial or professional purposes, sweepstakes or contest entry, without the express consent of Sponsor in each instance.

By submitting an Entry, each entrant grants, and represents and warrants that the entrant has the rights and authority necessary to grant Sponsor an irrevocable, non-exclusive, fully sublicensable license and right to exploit, edit, modify, adapt, copyright, publish, transfer, use and distribute the Entry and all elements of such Entry, including, without limitation, the likenesses of any locations and individuals embodied therein, in any and all media now known or hereafter devised, worldwide, in perpetuity without compensation, permission or notification to entrant or any third party.

Multiple entrants are not permitted to share the same Instagram account.  Any attempt by any entrant to obtain more than the above-stated number of Entries by using multiple/different Instagram accounts/usernames, identities, registrations and logins, or any other methods will void that entrant’s Entries and that entrant will be disqualified.  Sponsor will not verify receipt of Entries.  Automated, script, or macro Entries are prohibited, and any use of such automated devices or programs, or any method which subverts the entry process, will cause disqualification.  Released Parties (as defined below) are not responsible for lost, late, garbled, inaccurate, incomplete, misdirected or stolen Entries, uploads, photos, hashtags or @mentions, or transmissions, or problems of any kind whether mechanical, human or electronic. In the event of a dispute of any Entry, the authorized account holder of the Instagram account used to enter will be deemed to be the entrant.  The “authorized account holder” is the natural person assigned an Instagram account by Instagram.  Potential winners may be required to show proof of being an authorized account holder.

2. Eligibility:  Open only to legal residents of the fifty (50) United States and District of Columbia who are at least 18 years of age or older at time of entry. Void in Puerto Rico and where prohibited or restricted by law. Employees of General Mills, Administrator, and their respective parent companies, affiliates, advertising and promotion agencies, the judging organization, and immediate family members (spouse, parents, children, siblings, and each of their respective spouses, regardless of where they reside) or household members (whether or not related) of each are not eligible.  All federal, state and local laws and regulations apply.  This Sweepstakes is intended for viewing in the United States only and shall only be construed and evaluated according to United States law. You are not authorized to participate in the Sweepstakes if you are not located within and a legal resident of the 50 United States and the District of Columbia, at least 18 years of age or older at the time of entry.

3. Prizes:

Four (4) Prizes:  four prizes will be awarded during the Sweepstakes Period, one (1) of each of the following.

Total ARV of all prizes is approximately Three Hundred Sixty Dollars $360.00. Odds of winning a prize depend on the number of eligible Entries received during the Sweepstakes Period.  Winners may not substitute, assign or transfer prize or redeem prize for cash but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value.  Winners are responsible for any applicable federal, state, and local taxes, if any, as well as any other costs and expenses associated with the prize receipt and/or use not specified herein as being provided.  All prize details are at Sponsor’s sole discretion.  Prize will be awarded “as is” with no warranty or guarantee, either express or implied by Sponsor.  In the event fewer entries are received than number of prizes available for any Weekly Entry Period, the number of prizes awarded will equal the number of entries for that Weekly Entry Period.  Limit one prize per person.  No more than the stated number of prizes will be awarded.

4. Drawing and Awarding of Prizes; Verification of Winner:  Sponsor will select one (1) potential winner (a “Potential Winner”) by a random drawing from all eligible Entries received during each Weekly Entry Period on or about the Prize Drawing Dates listed in the Sweepstakes Weekly Entry Period Table above. Non-winning eligible entries from each Weekly Entry Period will not be carried forward into subsequent Prize Drawings.  Potential winners will be notified on or about the day following each prize drawing via Instagram message consistent with the Potential Winner’s winning Entry and will be required to contact Sponsor at the email address provided in the notification within five (5) days.  The Potential Winners are not official winners (“Winner”) until his/her eligibility has been verified and he/she has been notified that verification is complete.  Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process.  If the Instagram application fails or becomes corrupted for any reason, any Entry during that time will be deemed a defective Entry and is void.  Drawing will be conducted by an independent judging organization whose decisions are final on all matters relating to this Sweepstakes. In addition to the releases and other requirements forth within these Official Rules, at Sponsor’s discretion, each Potential Winner (parent/legal guardian if Potential Winner is a minor in his/her state of residence) may be required to sign and return an Affidavit of Eligibility, Liability & Publicity Release (unless prohibited) (collectively an "Affidavit"), which must be received by Sponsor within five (5) days of the date notice.  In this situation, if a Potential Winner cannot be contacted, fails to execute and return the Affidavit within the required time period, or prize is returned as undeliverable, or he/she refuses his/her prize for any reason, that Potential Winner forfeits the prize and Sponsor will select an alternate winner by random drawing from all remaining eligible entries.

5. Publicity; Release; Limitation of Liability: By entering this Sweepstakes, all entrants agree to comply with these Official Rules and agree to be bound by the decisions of the judging organization and the Sponsor. Winner agrees that (except where prohibited) Sponsor may use such Winner’s name, picture, likeness, voice and Entry and all elements of such Entry, including, without limitation, the photo and any descriptions, for advertising and promotional purposes including in any publicity, promotion, or advertising in any form of media, including websites without further compensation or notification to, or review or permission of entrant and/or any third party.  Sponsor, Administrator, Instagram and each of their respective promotion and advertising agencies, and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support and the judging organization and all respective officers, directors, employees, representatives and agents, as well as each of their respective successors, representatives and assigns (collectively, “Released Parties”) shall have no liability and shall be held harmless by Winners for any damage, loss, rights, claims or liability to person or property, due in whole or part, directly or indirectly, by reason of the acceptance, use, or misuse of any prize (or portion thereof) awarded or participation in this Sweepstakes, including without limitation personal injury, death, and/or property damage, as well as claims based on publicity rights, defamation, and/or invasion of privacy.  Sponsor reserves the right, in its sole discretion, to modify, cancel or suspend part or all of this Sweepstakes should virus, bugs, non-authorized human intervention or other causes corrupt or impair the administration, security, fairness or proper play of the Sweepstakes.  In such event, Sponsor may select Potential Winner in a random drawing from all non-suspect, eligible Entries received up to the date of cancellation or suspension.  Released Parties are not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections, fraud, incomplete, garbled, delayed or faulty computer transmissions, whether caused by Sponsor, entrants or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of Entries, photos, uploads, hashtags or @mentions which may damage a user’s or any other person’s device or other property or limit an entrant’s ability to participate in the Sweepstakes.  If for any reason your Entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, your sole remedy is another Entry in the Sweepstakes.  Sponsor may prohibit an entrant from participating in the Sweepstakes or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, or threaten any other entrants or Sponsor representatives.


6. Disputes:  Except where prohibited, you agree that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will you be permitted to obtain awards for, and you hereby waive all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of New York without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.

7. Entrant’s Personal Information:  Information collected from entrant is subject to Sponsor’s Privacy Policy at .

8. Winners’ Name: The Sweepstakes’ winners list will be posted on,, on or about November 7, 14, 21, and 28, 2016.

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram. By entering, you understand that you are providing your information to Sponsor and not to Instagram.

Sweepstakes sponsored by:
General Mills Sales, Inc.
One General Mills Boulevard
Minneapolis, MN 55440